PROCEDURE

1

INTRODUCTION OF LOCAL MEDIA CONSUMPTION STYLES

  • Market identification, product positionning
  • Media sociodemographic introduction
  • Target audience analysis and correspondance on the national media
  • Analysis of the competition’s media expenditure

2

MEDIA STUDY

  • Media choice
  • Relations with publishers and media owners
  • Different formats and different creative solutions
  • Different options according to media preferences in each country

3

THE MEDIA CHOICE

  • Positioning strategy and consequent media selection:daily press (national, business, local, free press..), magazines, digital (online, ipad, inflight entertainment, screens…), out of home
  • Comparaison of different types of media schedules (target reach and penetration, ots, grp, cpt...)
  • Finalization based on quality of media (experience) and target audience (numbers)

4

OFFERS

  • Per country and per media (number of ads, rates, positions, dates,...)

5

FINALISATION

  • Rates optimisation with final comparaisons
  • Media buying (insertion orders, technical support)
  • Artwork follow up (country, media type, media group)
  • Activation of pr communication channels

6

FINANCIAL PLAN TO CONTROL CASHFLOW AND INVESTMENTS

  • Total amounts per week, month, media, country
  • Detailed media plan investment schedule

7

ADVERTISING FOLLOW UP

  • Control of exact schelude, position, conditions and queries, voucher copies, reels or photo documentation of the campaign

8

INVOICING, VAT, CONTROL AND HANDLING

9

END OF CAMPAIGN CONCLUSIONS

  • Report on editorial support (when the case) during campaign
  • Detailed post campaign report
  • Ad position analysis, campaign results survey, editorial feedback, verification of initial objectives